Fallstudien zur Digitalen Transformation

This book illustrates the effects of digital transformation in the form of case studies. Current practical cases from different industries and companies show what digitalization means for managers and employees, but also how it affects us all as citizens. The case studies address different levels of observation and company dimensions: starting at the industry level, through the perspective of strategic management on the company and its business model(s) and transformation measures, to individual functional areas such as marketing, sales, human resources and supply chain management. A particular focus is on the digital transformation of business models. The case studies can be used in courses and continuing education seminars - at bachelor's and master's level up to MBA courses.