Question about AVM FRITZ!Box 6860 5G

Really now? I've been a really satisfied customer of Digitec (since before Galaxus joined) but this is where the fun ends. 679.- CHF (-6% of 721.-) guys that's extortionate! AVM makes RRP 489.- EUR and there is 19% VAT on it. In Switzerland we have 8.2% and the franc is worth more than the euro. That is not possible!