Question about Sony Alpha 7 IV

Hi Shume, no it’s not deducted from the digitec price. You have to apply via Sony after purchase. Here is the process (you may also find it in the Sony A7IV description):

Buy one of the eligible Sony products between 1.5.23 and 31.7.23 and receive a cashback of CHF 300 via Sony.

It's easy to claim your cashback:

1. purchase an eligible product during the promotion period.
2. register with My Sony. https://www.sony.eu/mysony
3. go to the promotion page (linked below) and fill in the form.
4. For your entry request, you will need:
- A personalised picture of the product with serial number.
- A valid proof of purchase
5. you will then receive a confirmation email with identification number
6. after 28 days at the latest, you will receive the cashback amount transferred to your account.

Attention: Deadline: 30.8.23

Hope it helps!