Best Apple products in the Smartphones category
On this page you'll find a ranking of the best Apple products in this category. To give you a quick overview, we've already ranked the most important information about the products for you.
1. Apple iPhone 15
iPhone 15 - get the upgrade.
With iPhone 15, you get Dynamic Island, a 48MP main camera and USB-C - all in a solid-coloured glass and aluminium design.
THE DYNAMIC ISLAND COMES ON THE IPHONE 15 - Dynamic Island brings notifications and live activity to the front of your phone - so you never miss a thing while you're doing something else. See who's calling, if your flight is on time and much more.
INNOVATIVE DESIGN - The iPhone 15 has a robust design made of solid-coloured glass and aluminium. It's protected from water and dust.1 The Ceramic Shield front is tougher than any smartphone glass. And the 6.1" Super Retina XDR display is up to 2x brighter in the sun than the iPhone 14.
48 MP MAIN CAMERA WITH 2X TELE ZOOM - The 48 MP main camera shoots in super-high resolution. So it's even easier to take incredible pictures with fantastic detail. And with the 2x optical-quality telephoto zoom, you'll get the perfect close-up.
NEXT-GENERATION PORTRAITS - Capture portraits with much more detail and colour. Simply tap to shift focus from one subject to another - even after the shot is taken.
WITH THE POWER OF THE A16 BIONIC CHIP - The super-fast chip delivers the power for advanced features like computational photography, smooth transitions in Dynamic Island and voice isolation in phone calls. And the A16 Bionic is incredibly efficient, so you'll have battery to last all day.
USB C CONNECTIVITY - The USB C port lets you charge your Mac or iPad with the same cable as your iPhone 15, and even charges your Apple Watch and AirPods.
IMPORTANT SAFETY FEATURES - If you need to contact emergency services but have no network or Wi-Fi, you can use Emergency SOS via satellite. With Accident Detection, iPhone can detect a serious car accident and call for help if you can't.
MADE TO MAKE A DIFFERENCE - iPhone comes with privacy features that ensure you stay in control of your data. It's made from more recycled materials to minimise its environmental impact. And it has built-in features that make iPhone more accessible to everyone.
COMES WITH APPLECARE WARRANTY - Every iPhone comes with a one-year manufacturer's warranty and up to 90 days of free technical support. Get AppleCare+ or AppleCare+ with theft and loss to extend your protection.
iPhone 15, iPhone 15 Plus, iPhone 15 Pro and iPhone 15 Pro Max are protected from water and dust and have been tested under controlled laboratory conditions. They are rated IP68 to IEC standard 60529 (up to 6 metres for up to 30 minutes). Protection from water and dust is not permanent and may diminish over time as a result of normal wear and tear. Do not charge a wet iPhone. Cleaning and drying instructions are provided in the user manual. The warranty does not cover damage caused by liquids.
2. Apple iPhone 15 Pro
iPhone 15 Pro. Now in titanium.
iPhone 15 Pro. Cut from titanium. With the game-changing A17 Pro chip, a customisable Action button and a more versatile Pro camera system.
CUT FROM TITANIUM - iPhone 15 Pro features a lightweight yet durable aerospace-grade titanium design and a textured matte glass back. It also features an ultra-rugged Ceramic Shield front panel and is splash, water and dust resistant.
ADVANCED DISPLAY - The 6.1″2 Super Retina XDR display with ProMotion pushes refresh rates to 120Hz to deliver exceptional graphics performance when needed. Dynamic Island shows you your alerts and Activities live. And the always-on screen remains visible at all times, even when locked. You can view it at a glance, without having to touch it.
A17 PRO CHIP THAT CHANGES THE GAME - Thanks to a Pro-level GPU, mobile games are remarkably immersive, with detailed environments and realistic characters. The A17 Pro chip is also incredibly energy efficient, delivering a fabulous all-day battery life.
POWERFUL PRO PHOTO SYSTEM - Enjoy unprecedented framing freedom with 7 professional lenses. Take super high-resolution photos with more detail and colour with the 48MP main camera. And get sharper close-ups from afar with the iPhone 15 Pro's 3x telephoto camera.
CUSTOM ACTION BUTTON - The Action Button is a shortcut to your favourite feature. Silent mode, Camera, Dictaphone, Shortcut... Configure the one of your choice and press and hold to trigger the desired action.
PRO CONNECTIVITY - The new USB C connector lets you use the same cable to charge your Mac or iPad and your iPhone 15 Pro. With the USB 3 standard, you benefit from significantly faster data transfer speeds. And you can download files up to 2x faster thanks to Wi Fi 6E5.
ESSENTIAL SAFETY FEATURES - With Satellite Emergency SOS, you can get help when there's no cellular network or Wi Fi6. With Accident Detection, iPhone can detect a serious car accident and call for help.
INNOVATIONS THAT CHANGE EVERYTHING - iPhone has privacy features that let you keep control of your data. It contains more recycled materials to reduce its environmental impact. And it includes features that make it accessible to everyone.
APPLECARE WARRANTY INCLUDED - Every iPhone comes with a one-year limited warranty and 90 days of free technical support. Purchase AppleCare+ or AppleCare+ with loss and theft coverage to extend your warranty.
iPhone 15, iPhone 15 Plus, iPhone 15 Pro and iPhone 15 Pro Max are splashproof, waterproof and dustproof. They have been laboratory tested under controlled conditions and have achieved the IP68 protection rating defined by the International Electrotechnical Commission (IEC) standard 60529 (maximum depth of 6 metres for a maximum of 30 minutes). Resistance to splashes, water and dust is not permanent and may diminish due to normal wear and tear. Do not attempt to charge a wet iPhone. Refer to the User Guide for cleaning and drying instructions. Damage caused by liquids is not covered by the warranty.
Smartphonesavailable
CHF1006.–
Apple iPhone 15 Pro
256 GB, Black Titanium, 6.10", SIM + eSIM, 48 Mpx, 5G
3. Apple iPhone 16
- THE NEW CAMERA CONTROL - With the camera control, you can access camera tools such as zoom or depth of field more easily and quickly and take the perfect photo in record time.
- CLOSE TO PERFECT - Capture incredibly detailed macro photos and videos with the improved ultra-wide angle camera with autofocus. Take stunning high-resolution pictures with the 48 MP Fusion camera or zoom in with the 2x telephoto zoom in optical quality.
- PHOTOGRAPHIC STYLES - The latest generation of photographic styles give you more creative flexibility. So you can make every photo even more yours. And you can undo all styles at any time.
- SUPERSMARTER A18 CHIP - The A18 takes a two-generation leap from the A16 Bionic chip in the iPhone 15, enabling advanced photo and video features and console-level gaming with exceptional power efficiency.
- LONGER BATTERY LIFE - The iPhone 16 employees the A18 chip. This provides a real boost to the battery with up to 22 hours of video playback. Charge via USB C or dock a MagSafe charger for faster wireless charging.
- BUILT TO LAST - The iPhone 16 has a rugged space-grade aluminium design with a 6.1" Super Retina XDR display. It's extremely durable with the latest generation Ceramic Shield on the front, which is 2x harder than any other smartphone glass.
- THE ACTION BUTTON - The fastest way to your favourite feature. Simply press and hold it to start the function you want - such as the torch, a voice memo or silent mode.
- CUSTOMISE YOUR IPHONE - With iOS 18, you can colour the icons on your home screen in any shade you like. Find your favourite shots faster in the redesigned Photos app. And add playful, animated effects to words, phrases or emojis in iMessage.
- WICHTIGE SAFETY FEATURES - With crash detection, iPhone can recognise a serious car accident and call for help when you can't.
4. Apple iPhone 13
iPhone 13. The most advanced dual-camera system ever on iPhone. Lightning-fast A15 Bionic chip. A big leap in battery life. Durable design. Superfast 5G. And a brighter Super Retina XDR display.
· 6.1-inch Super Retina XDR display
· Cinematic mode adds shallow depth of field and shifts focus automatically in your videos
· Advanced dual-camera system with 12MP Wide and Ultra Wide cameras; Photographic Styles, Smart HDR 4, Night mode, 4K Dolby Vision HDR recording
· 12MP TrueDepth front camera with Night mode, 4K Dolby Vision HDR recording
· A15 Bionic chip for lightning-fast performance
· Up to 19 hours of video playback
· Durable design with Ceramic Shield
· Industry-leading IP68 water resistance
· 5G for superfast downloads and high-quality streaming
· iOS 15 packs new features to do more with iPhone than ever before
· Supports MagSafe accessories for easy attach and faster wireless charging
Data plan required. 5G is available in select markets and through select carriers. Speeds vary based on site conditions and carrier.
5. Apple iPhone 14
iPhone 14. With the most impressive dual camera system on an iPhone. Take brilliant photos in low light and bright light. Accident detection1, a new safety feature, calls for help when you can't.
- 6.1" Super Retina XDR Display2
- Advanced camera system for better photos in all light conditions
- Cinema mode now in 4K Dolby Vision at up to 30 fps
- Action mode for smooth, free-flowing videos
- An important safety feature - Accident Detection1, calls for help when you can't
- All-day battery life and up to 20 hours of video playback3
- A15 Bionic chip with 5Core GPU for super-fast performance. Ultra-fast 5G cellular.4
- Industry-leading features for durability like Ceramic Shield and water protection5
- iOS 16 gives you even more ways to personalise, communicate and share6
6. Apple iPhone 15 Pro Max
iPhone 15 Pro Max. Now in titanium.
The iPhone 15 Pro Max. Forged from titanium, with the all-changing A17 Pro chip, a customisable Action Button and the most powerful camera system ever seen in an iPhone.
FORGED FROM TITANIUM - The iPhone 15 Pro Max has a durable and lightweight space-age titanium design with a textured matte glass back. It also has a Ceramic Shield front that can withstand more than any smartphone glass. And it's protected from water and dust.
ADVANCED DISPLAY - The 6.7" Super Retina XDR Display2 with ProMotion boosts the refresh rate to 120 Hz when you need extra graphics power. Dynamic Island brings notifications and live activity to the front. And with Always On Display, the lock screen always shows your most important info without you having to tap it.
EVERYTHING CHANGING A17 PRO CHIP - A Pro GPU makes gaming an immersive experience, with detailed environments and realistic characters. The A17 Pro is incredibly efficient and helps ensure you have battery power for the whole day.
POWERFUL PRO CAMERA SYSTEM - Incredible framing flexibility as if you had 7 Pro lenses. Take super high-resolution photos with more colour and detail with the 48 MP main camera. And get sharper close-ups from further away with the 5x telephoto camera in iPhone 15 Pro Max.
ADJUSTABLE ACTION BUTTON - The Action Button takes you straight to your favourite feature. Just set it to silent mode, camera, voice memo, shortcut or any other feature. Then all you have to do is press and hold the Action Button to start it.
PRO CONNECTIVITY - The new USB C port lets you charge your Mac or iPad with the same cable you use to charge your iPhone 15 Pro Max. With USB 3, you get a huge leap in data transfer. And you can charge files up to 2x faster with Wi-Fi 6E.
IMPORTANT SAFETY FEATURES - If you need to contact emergency services but have no network or Wi-Fi, you can use Emergency SOS via satellite. With Accident Detection, iPhone can detect a serious car accident and call for help if you can't.
MADE TO MAKE A DIFFERENCE - iPhone comes with privacy features that ensure you stay in control of your data. It's made from more recycled materials to minimise its environmental impact. And it has built-in features that make iPhone more accessible to everyone.
COMES WITH APPLECARE WARRANTY - Every iPhone comes with a one-year manufacturer's warranty and up to 90 days of free technical support. Get AppleCare+ or AppleCare+ with theft and loss to extend your protection.
iPhone 15, iPhone 15 Plus, iPhone 15 Pro and iPhone 15 Pro Max are protected from water and dust and have been tested under controlled laboratory conditions. They are rated IP68 to IEC standard 60529 (up to 6 metres for up to 30 minutes). Protection from water and dust is not permanent and may diminish over time as a result of normal wear and tear. Do not charge a wet iPhone. Cleaning and drying instructions are provided in the user manual. The warranty does not cover damage caused by liquids.
Smartphonesavailable
CHF1079.–
Apple iPhone 15 Pro Max
256 GB, Black Titanium, 6.70", SIM + eSIM, 48 Mpx, 5G
7. Apple iPhone SE (3rd Gen)
You'll love it. From the power to the price. Lightning fast A15 Bionic chip. Great battery and a super-strong camera. Plus the hardest glass in a smartphone and a home button with secure Touch ID.
- 4.7" Retina HD Display (11.94 cm diagonal)
- Advanced single camera system with 12 MP wide-angle camera, Smart HDR 4, Photographic Styles,Portrait Mode and 4K video up to 60 fps.
- 7 MP FaceTime HD camera with Smart HDR 4, Photographic Styles, Portrait Mode and 1080p video recording
- A15 Bionic chip for super fast performance
- Up to 15 hours of video playback
- 5G capable
- Rugged design and IP67 water protection
- Home button with Touch ID for secure authentication
- iOS 15 is packed with new features so you can do more with your iPhone than ever before
Smartphonesavailable
CHF438.–
Apple iPhone SE (3rd Gen)
128 GB, Midnight, 4.70", SIM + eSIM, 12 Mpx, 5G
8. Apple iPhone 16 Pro
- IMPRESSIVE TITAN DESIGN - The iPhone 16 Pro has a strong and lightweight titanium design with a larger 6.3" Super Retina XDR display. It is extremely durable with the latest generation Ceramic Shield on the front, which is 2x harder than any other smartphone glass.
- THE NEW CAMERA CONTROL - With the camera control, you can access camera tools such as zoom or depth of field more easily and quickly and take the perfect photo in record time.
- IMPRESSIVE SHOOTING - Take your videos to a whole new level with 4K 120 fps Dolby Vision, made possible by the 48 MP Fusion camera. With the improved 48 MP ultra-wide-angle camera, you can capture fascinating details in macro photos and wide-angle shots.
- PRO VIDEO - Take your videos to a whole new level - with 4K 120 fps Dolby Vision, made possible by the 48 MP Fusion camera, and four studio-quality microphones for higher quality audio recordings. A Pro Studio in your pocket.
- PHOTOGRAPHIC STYLES - The latest generation of photographic styles give you more creative flexibility. So you can make every photo even more yours. And thanks to the innovations in the Image Pipeline, you can now undo any style at any time.
- THE POWER OF THE A18 PRO - The A18 Pro chip enables advanced photo and video features such as camera control and impressive graphics performance for AAA gaming
- A BIG JUMP IN BATTERY LIFE - The iPhone 16 Pro delivers incredibly power-efficient performance with up to 27 hours of video playback. Charge via USB C or dock a MagSafe charger for faster wireless charging.
- CUSTOMISE YOUR IPHONE - With iOS 18, you can colour the icons on your home screen to any shade you like. Find your favourite shots faster in the redesigned Photos app. And add playful, animated effects to words, phrases or emojis in iMessage.
- WICHTIGE SAFETY FEATURES - With crash detection, iPhone can recognise a serious car accident and call for help when you can't.
Smartphonesavailable in a few weeks
CHF1149.–
Apple iPhone 16 Pro
256 GB, Black Titanium, 6.30", SIM + eSIM, 48 Mpx, 5G
9. Apple iPhone 15 Plus
iPhone 15 Plus. Get the big upgrade.
The iPhone 15 Plus with Dynamic Island, a 48MP main camera and USB C - all in a rugged design of solid-coloured glass and aluminium.
THE DYNAMIC ISLAND COMES TO THE IPHONE 15 - Dynamic Island brings notifications and live activity to the front of your phone - so you never miss a thing while you're doing something else. See who's calling, if your flight is on time and much more.
INNOVATIVE DESIGN - The iPhone 15 Plus has a robust design made of solid-coloured glass and aluminium. It's protected from water and dust.1 The Ceramic Shield front is tougher than any smartphone glass. And the 6.7" Super Retina XDR display2 is up to 2x brighter in the sun than the iPhone 14.
48 MP MAIN CAMERA WITH 2X TELE ZOOM - The 48 MP main camera shoots in super-high resolution. So it's even easier to take incredible pictures with fantastic detail. And with the 2x optical-quality telephoto zoom, you'll get the perfect close-up.
NEXT-GENERATION PORTRAITS - Capture portraits with much more detail and colour. Simply tap to shift focus from one subject to another - even after the shot is taken.
WITH THE POWER OF THE A16 BIONIC CHIP - The super-fast chip delivers the power for advanced features like computational photography, smooth transitions in Dynamic Island and voice isolation in phone calls. And the A16 Bionic is incredibly efficient, so you'll have battery to last all day.
USB C CONNECTIVITY - With the USB C port, you can charge your Mac or iPad with the same cable as your iPhone 15 Plus. The iPhone 15 Plus can even charge your Apple Watch and AirPods.
IMPORTANT SAFETY FEATURES - If you need to contact emergency services but have no network or Wi-Fi, you can use Emergency SOS via satellite. With Accident Detection, iPhone can detect a serious car accident and call for help if you can't.
MADE TO MAKE A DIFFERENCE - iPhone comes with privacy features that ensure you stay in control of your data. It's made from more recycled materials to minimise its environmental impact. And it has built-in features that make iPhone more accessible to everyone.
COMES WITH APPLECARE WARRANTY - Every iPhone comes with a one-year manufacturer's warranty and up to 90 days of free technical support. Get AppleCare+ or AppleCare+ with theft and loss to extend your protection.
iPhone 15, iPhone 15 Plus, iPhone 15 Pro and iPhone 15 Pro Max are protected from water and dust and have been tested under controlled laboratory conditions. They are rated IP68 to IEC Standard 60529 (up to 6 metres for up to 30 minutes). Protection from water and dust is not permanent and may diminish over time as a result of normal wear and tear. Do not charge a wet iPhone. Cleaning and drying instructions are provided in the user manual. The warranty does not cover damage caused by liquids.
