Recruit More New Customers

In the 1990s, the author gained countless new clients with his method of active referrals. Since then, he has continuously developed his customer acquisition success strategy. With practical tips, clear instructions, and pre-formulated texts, he trained participants in his workshops in the art of acquiring new clients, helping them to present themselves confidently to clients and to gain more new customers. Salespeople learned the essential rules that have always been crucial in the referral business: 1. Always ask 2. Ask the right questions 3. Acquire referral clients yourself. Regardless of how the client reacted, the consultant was prepared and understood the reasons behind the behavior, allowing him to respond effectively with proven tactics. The gentle approach of written communication minimized moments of rejection and made customer acquisition a pleasant experience.