Augmented Reality and Virtual Reality

M. Claudia Tom Dieck, Timothy Jung, 2018
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The book "Augmented Reality and Virtual Reality" provides a comprehensive overview of the latest developments in research on Augmented Reality (AR) and Virtual Reality (VR) across various industries. It highlights how AR and VR are transforming the business world and the innovative opportunities that arise for companies to offer their customers unique services and experiences. The collected contributions from the International AR & VR Conference, which took place in February 2017 in Manchester, UK, expand knowledge about the technologies and their applications in areas such as tourism, hospitality, events, fashion, entertainment, retail, education, and the gaming industry. The topics addressed are relevant for both researchers and practitioners and are examined from a business and management perspective.

Key specifications

Author
M. Claudia Tom Dieck, Timothy Jung
Year
2018
Number of pages
384
Book cover
Paperback

General information

Item number
56051997
Publisher
Springer
Category
Reference books
Release date
11.3.2025

Book properties

Author
M. Claudia Tom Dieck, Timothy Jung
Year
2018
Number of pages
384
Book cover
Paperback

Voluntary climate contribution

CO₂ emissions
0.35 kg
Climate contribution
CHF 0.11

30-day right of return if unopened
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