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Sony Bravia ZG9: testing Sony’s first 8K TV

The first 8K television by Sony is named ZG9 and will be available on digitec this July. We’ve had the chance to visit Sony’s Swiss headquarters in Schlieren and get a first impression of this impressive television.

You don't get to see 8K content every day. This will hardly change in the near future, as very few cameras can even capture such high-resolution material. Why? This much image information generates too much data and the data bandwidth is too low to transfer 8K content from studio servers to home TVs.

Nevertheless, the 8K trend is taking the TV industry by storm. And Sony is joining in. The Japanese manufacturer's first 8K television, the ZG9, will be launched and available in our shop in July.

  • KD85ZG9 (85", 8K, Android OS, LCD)
  • KD85ZG9 (85", 8K, Android OS, LCD)
  • KD85ZG9 (85", 8K, Android OS, LCD)
Energy efficiency
CHF 17 999.–
Sony KD85ZG9 (85", 8K, Android OS, LCD)
Dive into new worlds with this 8K HDR MASTER Series TV featuring Android, X1 Ultimate Image Processor and Acoustic Multi-Audio.


  • approx. 7 – 9 days
    Currently 1 piece(s) in stock at the supplier

If ordered immediately.
Information subject to change.

View details

Having had the privilege to see and test it, here’s my first impression of this massive TV.

Size matters after all

The 47-kilo, 85-inch television is found in Schlieren, at the headquarters of Sony Switzerland. That’s where video producer Stephi and I are told the 8K TV isn’t suitable for small flats.

Sony’s 85-inch TV is quite a monster.

As Sony state, an 8K TV with over 33 million pixels – four times more than Ultra HD (UHD) resolution – only makes sense if it's either huge or you're sitting right in front of it. This has to do with how far from the screen your sitting – the distance at which you can’t tell pixels apart gives you the best possible high-definition experience. This distance may vary depending on the TV’s screen diagonal and resolution.

In other words: In Sony’s case, there’s no 8K TV below 85 inches or 2.16 metres screen diagonal. But there sure is a larger version, a 98-inch 8K TV. Any smaller screen would look almost as good in UHD resolution. I couldn’t agree more with Sony. My own experience also shows that it’s not worthwhile having high resolution with a 65-inch screen diagonal.

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What is striking though is the heat that comes off the screen. Well, no wonder, the 33 million pixels are illuminated by hundreds of LEDs located directly behind the pixels. This technology is called Full Array Local Dimming (FALD) and I've written about it before. And yes, the ZG9 is never going to win a prize for being environmentally friendly: according to its specifications, this TV consumes about 636 watts in regular operation, which is hardly surprising considering its sheer size and the number of pixels and LEDs that need to be powered.

Full Array Local Dimming for convincing black

I couldn't get Sony to tell me exactly how many LEDs the ZG9 is equipped with. Just as all other manufacturers who use FALD backlighting, Sony is keeping it a secret. What they do proudly announce is that the ZG9 can turn each of these hundreds of LEDs on and off individually.

As Sony state, this is unique, as TVs by other manufacturers only allow to control LEDs in groups. What this means? The ZG9 is supposed to feature many more dimmable zones than its competitors and is therefore capable of displaying lower black levels and better contrast ratios than other TVs with FALD backlighting.

Hundreds of dimming zones create a very good separation between light and dark areas.

Then again, this statement can't be verified as long as TV manufacturers keep the details of dimmable zones such a secret. Except with special devices that measure brightness and black levels. Fortunately, the TV is in front of me. My first impression: the picture is excellent. Sure, an OLED TV with its True Black is even better, but the deep black I can see when I look at the black zones above and below the widescreen image section is pretty darn impressive.

At first glance, the backlight, which is shining bright behind the image section shown, does not seem to have any influence on the black. As far as I recall, the Q900R, Samsung's 8K TV counterpart, didn't perform as well in this respect.

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Samsung Q900R: is the 8K superstar a bit premature?

And that's the difficulty with LCD TVs with four times more pixels than UHD TVs: keeping the black levels consistent across the entire screen. The FALD technology behind it impresses me again and again.

Upscaled content and good sound

Sony is well aware that it will take a while before 8K content is at least as popular and easily available as the current UHD content on Blu-Rays or streaming portals. That's why the X1 Ultimate processor was deliberately designed for 8K televisions, I'm told. The processor is supposed to ensure that UHD or even Full-HD content looks as if it had been shot in 8K resolution right from the start.

To demonstrate this, we get to see the trailer of «Spider-Man», which was originally available in UHD resolution and is now upscaled to 8K by the X1 Ultimate.

The processor really upscales the trailer smoothly, suppressing unwanted image noise, smoothing the edges and enhancing the colours. Motion blur? Nope. This has always been a strength of Sony processors, especially the X1 Extreme, the predecessor, which was virtually unrivalled a little over a year ago.

Of course, native 8K content, which is already available in a few places – for example on YouTube – always looks better than upscaled content. Nevertheless, thanks to the image optimising processes of the Sony chip, watching TV with UHD-HDR material is a great pleasure.

UHD material upscaled to 8K.

The sound is also great. Sony calls the system that's implemented in the ZG9 «Acoustic Multi Audio». It consists of four loudspeaker sets – two on the upper and two on the lower display frame – which are made up by two mid-range drivers and a tweeter of about 40 watts each. Sony is trying to imitate the immersive sound of «Acoustic Surface Audio» – the sound system used in its OLED TVs. In fact, when playing a Netflix video, I do find that in dialogues where one speaker is in the top right corner of the screen, the sound seems to come from this same corner.

Sony has installed four bass speakers behind the screen itself. That's why the Spider-Man trailer had quite some oomph. Yes, the ZG9's Acoustic Multi-Audio sound is impressive. But I still wonder who'd spend so much money on a television without having a home cinema system to round off the luxury. The same applies to other manufacturers who attach great importance to good sound reproduction.

Sony's advantage: the ZG9 is equipped with a dedicated amplifier connector that turns the TV itself into a centre speaker.

Connect it to an amplifier and the ZG9 turns into the centre speaker.

That's clever.

My first impression

There's only one thing I don't like about this TV: the design of its stand. I asked the Sony representative if the stand was constructed this way because this monster of a TV is so huge and heavy. He denied and said Sony wanted to capture the industrial look. I see. Personally, I much prefer the simple and elegant design of the OLED AF9, which I've also tested.

The stand is... not my cup of tea.

Apart from that, my first impression is: convincing picture quality with bright but natural colours, great black levels for an LCD TV and good sharpness even with upscaled material. From 85-inch screen diagonal, it may even make sense to consider 8K resolution, although I'm still convinced UHD would be sufficient. The operating system – Android Oreo 8.0 – is user-friendly and seems to run smoothly. The sound is room filling and the bass amazingly powerful.

Yep, I like what I see.

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  • Editor
I'm an outdoorsy guy and enjoy sports that push me to the limit – now that’s what I call comfort zone! But I'm also about curling up in an armchair with books about ugly intrigue and sinister kingkillers. Being an avid cinema-goer, I’ve been known to rave about film scores for hours on end. I’ve always wanted to say: «I am Groot.»


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Naja aber 8k wird sich in den nächsten 5-10 Jahren sowieso nicht etablieren. Die Technik um das zu übertragen ist mehr als schlecht ausgearbeitet zurzeit und zudem wie will man heutzutage 8k streamen? Schon 4k ist oftmals herausfordernd für die Internetleitung und fürs Heimnetzwerk.

User Metti93

Werden nicht die Olympischen Spiele in 8K übertragen?

und zweitens.... Rüste mal dein Heimnetzwerk auf! ;)


Kann gut sein, ob das den evtl. 20 Schweizer Haushalten was hilft die ein 8k TV haben🤷🏼‍♂️

Rat mal was ich gestern gekauft hab😂

User Anonymous

Würde es eher "eyes-on" nennen 😁

User Anonymous

Endlich mal ein TV Hersteller, der was anständiges über 80" bringt und nicht über 50k verlangt. Möchte schon lange meinen 78" aus dem Jahre 2012 ersetzen.

User Hakan_tekin

Kein OLED? Sorry solche Schwarzwerte tu ich mir nicht mehr an, vorallem nicht bei dem Preis! Warten auf LG

User kreutzere

An upscaled UHD movie upscaled to 8k on this TV must be a real treat. Only for 18000.

User Screwface

Netter Artikel. Aber bei mir wird es nächstes Mal definitiv wieder ein Panasonic, nachdem ich so schlechte Erfahrungen mit dem AF8 machen musste! Das traurige an der Sache ist, dass ich meiner Freundin den selben TV empfohlen habe und mich jedes Mal das schlechte Gewissen plagt, wenn wieder einmal beim Netflixen die Verbindung abbricht, oder sich der TV so besch... träge anfühlt, sodass Eingaben erst Sekunden später umgesetzt werden. Die ganze Benutzererfahrung ist so dermassen schlecht und Sony bekommt einfach den Ar*** nicht hoch und haut lieber neue Modelle auf den Markt, statt die alten mal richtig funktionstüchtig zu machen. Selbst das Oreo-Update ist eine Farce und bringt kaum Besserung! Sorry Leute, aber das musste einfach mal raus. Hätte ich die Fernseher bei Digitec gekauft, dann gäbe es eine vernichtende Negativ-Bewertung dazu!

User chris_kross

Ah ben oui du 4K c’est pas assez pour regarder the voice. Changeons tous nos téléviseurs pour des 8K plus gourmands en énergie. La planète en a vraiment besoin!