Concept and job description of Feelgood Management

This essential introduces the still little-known and widespread concept of feelgood management, which was developed primarily in start-ups, and the new job description of the feelgood manager. It shows the opportunities to positively influence employee engagement as well as the corporate and leadership culture through feelgood management, thereby further increasing competitiveness. It also outlines the limitations of feelgood management and its possible further development. In this way, the essential aims to provide a well-founded as well as practice-oriented approach to the new understanding of values in companies. In doing so, specialist knowledge and expertise from HR management is competently integrated and new ways of working together are demonstrated.