Product test
Navee ST3 Pro review: good suspension for rough ground
by Lorenz Keller
The e-scooter boom
10.9.2019
Translation: Patrik Stainbrook
E-scooters aren't just being rented; more and more private scooters are racing through the streets of Switzerland with the power of electricity. They're often ordered online: At Digitec Galaxus, e-scooter sales have increased fivefold compared to the previous year.
Road legal models are becoming more popular
There have been major changes in the prices of e-scooters sold in recent years: today, two thirds of scooters sold cost between 400 and 600 francs. The average price is 491.50 francs. A year ago, much cheaper e-scooters were sold over the counter or at the post office: back then, two thirds of articles sold cost less than CHF 400.–.
E-scooters that meet all criteria for road approval are typically more expensive than those that have no fixed lights, for example: e-scooters with approval currently cost an average of over 700 francs, while those without approval cost only around 420 francs. However, average prices for road-legal e-scooters have fallen by more than CHF 300.– this year alone.
Users can also limit their highest speed to 20 km/h using some recently released software. Latter vehicles are considerably more expensive than the mean, averaging 1165 francs.
In the meantime, more than one in four e-scooters sold by digitec or Galaxus have been approved for road use; in 2018 this figure was still below 8 percent.
Target audience: men in their 30s
Sales data shows that e-scooters are particularly popular among men: only 13 out of 100 buyers are women. And the age distribution also speaks volumes: every third buyer is between 30 and 39 years old, every fourth between 20 and 29 and every fifth between 40 and 49. So the typical owner of an E-scooter in Switzerland is a man in his 30s.
What will the future hold?
In the past two years, there have been some innovations on the electric scooter market. Today's models especially are more powerful: they're often able to cope with inclines, without even needing pedal support. In addition, scooters have become more comfortable, offering large, air-filled tyres and good suspension systems, for example. Manufacturers have also tinkered with the design: today's models are lighter and more streamlined than previous versions.
In the near future, manufacturers will continue improving their models. And it's likely that more and more models with road approval will enter the market. New competitors will also fuel innovation and price wars. Several car manufacturers have already announced that they will launch their own e-scooters in the coming months.
Images for free use
E-scooters:
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Digitec Galaxus headquarters in Zurich:
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Contact for media representatives
Digitec Galaxus AG
Corporate Communications
Pfingstweidstrasse 60, CH-8005 Zurich
Phone: +41 44 575 96 96
E-mail: media@digitecgalaxus.ch
Internet: digitec.ch galaxus.ch
Alex Hämmerli
Senior Public Relations Manager
Alex.Haemmerli@digitecgalaxus.chAt Digitec and Galaxus, I’m in charge of communication with journalists and bloggers. Good stories are my passion – I am always up to date.
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