

Sports sales rundown: bikes top the Galaxus bestseller list yet again
The pandemic ushered in a sporting goods sales boom – and the trend is still going strong. Bike-related items were the best-selling sporting goods on Galaxus in 2023, with 34 per cent more lights, tyres and other bike accessories ending up in customers’ shopping carts than in the previous year. Sports glasses, e-scooters and racket sports such as padel also gained popularity in 2023.
In 2020 and 2021, while the pandemic was in full swing, the Swiss sporting goods market was booming. A trend that saw online retailers reap most of the benefits. In contrast to other non-food markets, sales of sporting goods have remained high – even in the wake of the pandemic (page in German).
Bikes zooming past the competition
The Swiss sports market proved similarly robust in 2023. Last year, Galaxus sold around 15 per cent more sporting goods than in 2022.
Our bike range is by far the most popular of our sports categories. In 2023, Galaxus customers ordered almost 35 per cent more bike products than in 2022. Bicycles and related accessories are still storming ahead of other sporting goods at the beginning of 2024. Last year’s second highest sales were generated by the outdoor category, while the fitness category saw the third highest sales.
Padel is a hit in Switzerland
Our racket sports range saw strong growth in 2023, with customers ordering 15 per cent more rackets than in 2022. The boom was driven by a burgeoning new sport called padel.

Sales of padel rackets grew by 244 per cent in 2023.
Bike accessories and e-scooters in high demand
Diving a little deeper, which products are the most popular? Our racing bar chart speaks for itself: Switzerland loves water bottles and flasks. This makes sense when you consider how versatile they are – you can use them on your bike, at the gym or at the office. In recent years, water bottles have been the best-selling products in the Galaxus sports range.
It’s no secret that Switzerland is a land of cyclists. In 2023, 9 out of Galaxus’s 10 best-selling sporting goods were bike accessories.
What sport do you do? Do you buy your gear online or from specialist stores? Join the discussion in the comments.
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