Red lips are meant to be kissed: Especially on the lipstick holiday
29.7.2023
Translation: machine translated
Pucker up your lips: 29 July is in the history books as National Lipstick Day. A few colourful shop novelties to match.
I see red - preferably on the lips of the person opposite me. Regardless of whether it's my reflection in the mirror or another person. Apparently it's not just me: according to a study by the University of Manchester, red lips hold another person's attention for over seven seconds. Not even that little. And a reason to celebrate Lipstick Day. Thanks to beauty blogger Huda Kattan, it has been 29 July since 2016. Happy birthday!
The history of lipstick goes way back
By the way, the make-up product is not entirely young: its official year of birth is 1883. Back then, it was first presented as a red pencil variant at the Amsterdam World Exhibition. Today's typical modern sliding sleeve version, on the other hand, was launched on the USA market in 1923. And from there it conquered the whole world: hardly any other beauty product is so symbolic of femininity and sex appeal today. Icons such as Christina Aguilera or Marilyn Monroe, who pop into your head when you see red lipstick, have written a lot about this. Lipstick is proving to be a small, usually affordable little helper that can make a big difference to your appearance and self-esteem.
Source: @marilynmonroe/Instagram
The lipstick effect
Perhaps one reason why it has given its name to an economic trend: the so-called lipstick effect. This refers to the fact that sales of lipstick (as well as other beauty products) increase in times of crisis and during a poor economy. This was the case during the Great Depression in the USA in the 1930s, as well as shortly after the terrorist attacks on 11 September. And even now, during inflation, when big spending and luxury goods are not possible for many, the demand for lipstick is rising. As if it were a saviour in dark times, when people want to give themselves a little treat. According to the German Personal Care and Detergent Industry Association, "sales of decorative cosmetics rose by 16 per cent in Germany in 2022", reports Tagesschau.
Would you also like to do something good for yourself and emphasise your lips to celebrate? In our shop you'll find lots of new models - in classic bright red, but also in many other colours:
The limited edition from Bobby Brown could also give you a winning smile. In the form of a soft rosé on your lips.
Do you prefer it liquid? Here are our latest lip glosses.
Cover photo: Didssph/Unsplash
Cat lady and coffee lover from up north. Always on the lookout for «News and Trends».
Beauty
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