Now available: "Cellular Epigenetics" anti-ageing serum from Nivea
3.9.2025
Translation: machine translated
Anti-ageing is and remains a billion-dollar market. Nivea is trying to differentiate itself with a new approach: a serum that allegedly utilises epigenetic mechanisms to reactivate skin cells.
Wrinkles, tired skin, diminishing elasticity: you may already see these changes in the mirror. With age, cell renewal slows down and the skin loses its resilience. Many anti-ageing products promise to help - usually with moisturising active ingredients or nourishing oils.
The anti-ageing serum «Cellular Epigenetics» from Nivea takes a different approach. It relies on epigenetic research to specifically influence skin ageing at a cellular level.
What epigenetics has to do with skincare
Epigenetics describes processes that control which genes are read and utilised in a cell without changing the DNA sequence itself. In cosmetics, however, the term is used more freely: According to the manufacturer's promise, skin cells should act «younger» again - i.e. more active, more willing to regenerate, more resistant.
Nivea refers to a specially developed epigenetic complex, the result of 15 years of research. Independent, large-scale scientific studies that prove a targeted and lasting epigenetic effect of a serum on visible skin rejuvenation are not yet available.
Ingredients in detail
According to Nivea, the serum contains a combination of hyaluronic acid, collagen boosters and a special epigenetic active ingredient. Hyaluronic acid binds moisture and plumps up the skin. Collagen boosters are designed to activate the supporting connective tissue.
According to Nivea, the epigenetic complex is intended to stimulate cell activity and thus ensure more elasticity, fewer wrinkles and an improved skin structure. However, the extent of the effects depends on individual factors such as skin type, age and skincare habits.
Application in everyday life
The serum is intended for daily use. Apply it to cleansed skin in the morning and evening before using a day or night moisturiser. The texture is light, absorbs quickly and is suitable for all skin types, according to the manufacturer. The bottle contains 30 millilitres. Avoid contact with the eyes. The serum hardly differs from classic anti-ageing products in terms of application - but it does differ in its scientific claim.
Header image: Nivea
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