New with us: Straightener "Sculpt" by Ghd
14.7.2026
Translation: machine translated
For its 25th brand anniversary, Ghd is launching its first "interactive styler" called "Sculpt". Thanks to AI, it is supposed to adapt better to the hair.
Too much heat during styling can damage hair. This is exactly what the "Sculpt" from Ghd is designed to prevent. Instead of exclusively regulating the plate temperature, the straightener is supposed to measure the actual temperature of your hair and adjust the heat accordingly. The device is available in black and white.
Heat-Adapt Technology: Sensors instead of plate thermostat
The manufacturer explains: Four sensor systems detect 2900 times per second how much hair is between the plates and how fast you move the device. A microprocessor evaluates the data and increases or decreases the temperature. The heating time is 20 seconds.
Ghd describes the processor as AI-powered. A machine learning algorithm, trained on different hair types, is responsible for the heat on each hair section. According to Ghd, positive effects include: up to 90 percent more shine, two and a half times less frizz, and up to five times faster styling.
Design, light, and accessories
A light ring on the handle signals when the device is hot. The rounded "Infinit plates" are designed to prevent strands from snagging. Additionally, Ghd has installed a speaker. This plays "Ghd Freedom-Sounds" when switching on and off.
Unfortunately, I couldn't find out exactly what that is. It probably has no influence on the styling result.
A heat protection cap for the tip is also included.
The Sculpt is intended for styling dry hair. For a smooth finish, the instructions recommend combining it with the separately available care product "Ghd Straight on", and for curls and waves with the "Ghd Curly ever after".
Hamburg local, bookworm, and ice hockey fan. Dad and granddad. Constantly tinkering around with my smart home setup. I love DIY, the outdoors, fashion, and cosmetics.
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