News + Trends

Fitbit launches its first smartwatch

Cheryl Schlatter
30.8.2017
Translation: Eva Francis

The new Fitbit smartwatch, the Fitbit Ionic, is a health and fitness smartwatch that covers every area of your life. Discover the new models now and pre-order your favourite.

Fitbit Ionic

Key features

  • personal coaching on your wrist with on-screen guidance for every move
  • integrated heart rate monitoring
  • integrated GPS tracker for speed and distance
  • 2.5 GB storage for music
  • Multi-day battery life of up to four days
  • Fitbit Pay: built-in NFC chip for easy payment

More handy features

The Fitbit app views

Work out without smartphone and purse

With Fitbit Pay, you don’t need to take your smartphone and purse with you when you’re training or doing shopping. You can Use Fitbit pay anywhere that accepts contactless payment.

Design and hardware

Intelligent frame

Nano-molded unibody packs eight different sensors in one watch.

Water-resistant

The seamless watch case is water-resistant up to 50 metres.

Integrated antenna

Frame holds GPS antenna for stronger satellite connection.

Premium materials

Strong and lightweight 6000 series aerospace-grade aluminium.

High-res touchscreen and scratch-proof screen

Increased pixels and amplified brightness up to 1000 nits and damage-resistant corning Gorilla Glass 3.

Quick band attach

Easily swap accessory bands for different styles (the wristbands will be available in our shop soon).

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Being creative is my number one passion – from cooking to shopping to home decorating and as a member of the marketing team. High-energy sports like snowboarding, wakeboarding or surfing push me to my limits. Electronic beats blow my mind.


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