Product test
Thanks to Magisso, orderly kitchen sinks just got stylish
by Martin Jungfer
Brightening up your sink – and your life – with Finnish dishcloth holders
20.7.2022
Beloved Finnish-style dishcloth holders are back in supply. And now available in a new sustainable model.
Dear Community, I must apologise. Back in January I wrote about a discovery I’d made in our online shop: a dishcloth holder that attaches to your sink magnetically.
The problem is that so many people read my article and wanted their own dishcloth holders that we sold out in no time and couldn’t restock.
Why? The producer, Happy Sinks, a Finnish company founded by CEO Juhani Siren, had just been restructured and Swiss suppliers were experiencing delivery issues. To produce the now beloved dishcloth holders was one reason Juhani had created the company, which has since begun developing additional products. We already have a range of these products in stock and the company will soon be expanding its product list even further.
Taking centre stage
«Finding sexiness in unsexy things» is the motto of Happy Sinks. For Juhani, objects that often lead a pitiful existence in the day to day and are so undervalued that they remain hidden in your drawers and closets should be made to brighten up your life. Of course they should also be functional. That’s the number one priority for Juhani and his business partner Anssi Hurme.
Source: zvg
The third component for success: sustainability. That’s why the Happy Sinks founder from Helsinki has released a new dishcloth holder made from biocomposites and produced by the Finnish conglomerate UPM using a wood by-product. This product is significantly more ecologically sound than your typical plastic, which is made using petroleum.
I’ve compared this newer model with the stainless steel model I tested in my original review. The newer material is called UPM Formi and feels like plastic but the design concept is the same. A strong magnet is attached to the outer side of the sink and the holder to the inner side of the sink, wherever is convenient for hanging the dishcloth. It’s the UPM model I currently have mounted because its black colour goes well with my black granite countertop. I also like the straight-edged look of the UPM model better than the curved design of the stainless steel one. I’ve decided to overlook the fact that the UPM model is not as sturdy as its stainless steel counterpart.
Back when I wrote the original article, Community members left me comments suggesting seemingly more practical and certainly cheaper ways of drying a dishcloth. Like simply hanging it over the faucet. Sure, cheaper is always good. But I also appreciate style. Juhani backed me up on this one during our video chat. (And I hope it wasn’t just because he saw a naive and easy-with-his-wallet customer in me.) In his words: «The world is full of products. But there’s always room for those that are both functional and of high quality. Those are the kind of products we want to be making.»
I’m a fan of Happy Sinks. I’ll gladly admit it. So you can be sure that you'll hear from me again in the future when Happy Sinks comes out with new products to brighten up our lives.
Martin Jungfer
Head of Content
Martin.Jungfer@digitecgalaxus.chJournalist since 1997. Stopovers in Franconia (or the Franken region), Lake Constance, Obwalden, Nidwalden and Zurich. Father since 2014. Expert in editorial organisation and motivation. Focus on sustainability, home office tools, beautiful things for the home, creative toys and sports equipment.
Home + Kitchen
Follow topics and stay updated on your areas of interest
10 comments
later