Yonex
Yonex has been the undisputed market leader in badminton for 40 years, both worldwide and throughout Switzerland. At some Olympic Games, all 24 medals went to Yonex players. Many innovations from Yonex have revolutionized the sport of badminton. For example, Yonex invented the first badminton racket made of aluminum in 1969, the first one made of graphite in 1978 and the first one made of nanocarbon in 2005. The head shape of practically all badminton rackets of today, the so-called isometric shape, is also an invention of Yonex. Yonex's technologies and even designs continue to be often copied, but the Japanese quality of workmanship is never equalled. In tennis, Yonex has become increasingly strong in Switzerland in recent years: Stan Wawrinka, Martina Hingis and Belinda Bencic are the figureheads of the quality brand in this country. Yonex has been making tennis rackets since 1969, and Billie Jean King, Martina Navratilova, Sergi Bruguera, Lleyton Hewitt and many other Grand Slam champions have put their trust in the class of the brand from the land of the rising sun.
