Top Categories from Panini

Children's + Teenage books

Children's + Teenage booksChildren's + Teenage books

Comics + Mangas

Comics + MangasComics + Mangas

Fantasy books

Fantasy booksFantasy books

Colouring books

Colouring booksColouring books

Gift books

Gift booksGift books

Picture books

Picture booksPicture books

Top-rated Panini products

Peppa Pig: Peppa at the mud festival - magical water painting fun (Panini)
Picture books
Panini Peppa Pig: Peppa at the mud festival - magical water painting fun (Panini)

Discussions about Panini

Logo of the Panini brand


Panini Group is a company headquartered in Modena, Italy, named after the Panini brothers who founded it in 1961. The company produces books, comics, magazines, stickers, trading cards and other items through its collectibles and publishing subsidiaries.

Benito and Giuseppe Panini were operating a newspaper distribution office in Modena, Italy during 1960, when they found a collection of figurines (stickers attached with glue) that a Milan company was unable to sell. The brothers bought the collection, and sold them in packets of two for ten pounds each. They sold three million packets. Having had success with the figurines Giuseppe founded Panini in 1961 to manufacture and sell his own figurines. Benito joined Panini the same year. Panini sold 15 million packets of figurines in 1961. 29 million units are sold the following year, and brothers Franco and Umberto Panini join the company in 1963.