Herobility

Herobility

Herobility accompanies and supports parents on their journey with children. All Herobility products are developed by parents and are based on real experiences and problems to give parents a bit of super strength in everyday life. Herobility supports the next generation by developing products that children love. The hero brand is raising the bar for sustainability. Herobility is always on the lookout for better materials and solutions that protect the planet.

The idea was born back in 2013, when founder and CEO Mikael Bergström was expecting his second son, and discovered that baby bottles all looked the same as they did 7 years before. He began to imagine the best possible baby bottles and realised that there was nothing comparable on the market. He began to develop and design for his daughter Alva. The result was the company’s first baby bottle. Alva loved it. And so did other babies. And their parents. The bottle quickly became the favourite of many parents. Besides the perfect baby bottle, several other innovative baby products were launched in Sweden under the brand name «Herobility». The decades of experience that was gained with high-quality fitness shakers and the company «Smartshake» helped the founders get off to a great start. Today, Herobility can be found in more than 20 countries.

With sustainability in mind, Herobility only manufactures products that are safe for children and provide the best possible support for their development. Likewise, all Herobility products are designed to make the often stressful life with small children easier for parents. All products are developed and tested in accordance with international quality standards. They are free of BPA, BPS, BPF and DEHP.