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When in 1923 the Hassenfeld brothers founded a small family business in the USA to manufacture pencils and school cases, nobody could have foreseen the success story of this company. A good 80 years later, the small pen factory has developed into one of the world's leading toy manufacturers.
With a portfolio that includes classics such as Monopoly as well as DVD board games, in which Play-Doh clay and high-tech toys such as FurReal are at home at the same time, Hasbro creates a tension between tradition and modernity and appeals to adults and children alike.