In January of 2007, two guys from cologne decide to revolutionize the fashion world. Driven by their passion for good design and shocked by the conditions in the textile industry, they make a decision: They want to create change, do something they both believe in deeply. They want to build up a company that approaches things differently. No wage slavery, no chemical madness, no cheap mass-produced goods. Instead, they want to create fashion that's fair, organic and beautiful.