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The Adidas brand has international success in the sports business. For more than 60 years Adidas has been supporting athletes with performance-oriented sportswear, sports shoes and equipment. With around 55,000 employees in over 160 countries, Adidas produces more than 778 million products per year. These figures alone show that the Adidas Group is quite a sports giant. At Adidas a lot of things come together: Athletes, clubs, fans, designers and stars of the pop culture scene. The combination of sport, lifestyle and fashion is the result of a long company history, which the German manufacturer from Herzogenaurach in Franconia looks back on.