Total Competition

Lessons in Strategy from Formula One

Zusammenfassung:
From one of the most successful technical directors in Formula One history, he has led Ferrari, Honda and Mercedes to world championship glory. Here, he looks back over his career and provides an insight into how he achieved such extraordinary results.
vom Autor:
Ross Brawn is the most successful technical director in Formula One history, having led Benetton, Ferrari, Honda, and Mercedes to world championship glory, and worked with some of the greatest names in the sport, including Michael Schumacher and Lewis Hamilton. After retiring at the end of 2013, he returned in January 2017 as F1's managing director, motor sports. Adam Parr is a businessman, investor, and lawyer whose career has taken him all over the world. Between 2006 and 2012 he was CEO and then chairman of the Williams Formula One team, where he was responsible for bringing hybrid technology to the team as well as turning round its fortunes.