Hit Makers

Zusatztext " Enthralling -- full of 'aha' moments about why some ideas soar and others never get off the ground. This book  picks up where  The Tipping Poin t left off ."  -  Adam Grant, Wharton professor and New York Times bestselling author of ORIGINALS and GIVE AND TAKE “While giving Lady Luck her due, Thompson studiously examines the myriad factors that make the things we buy, like and follow so irresistible: whether Facebook, TV shows such as  Seinfeld , Bumble (the app, not the insect), even favorite lullabies. In  Hit Makers , his first book, Thompson tackles this mystery with solid research, ready wit and catchy aphorisms…a wonderful book. ” — USA Today “Superb.”--Fareed Zakaria, Book of the Week selection “Hit Makers  is thoughtful and thorough, a compelling book …. a terrific l.