Launching & Building a Brand For Dummies

Make it, launch it, sell it, and profit! If you want to grab customers' loyalty and attention, you'll need a brand that packs a wallop. Building & Launching a Brand For Dummies helps you do that with advice on crafting a clear definition of your brand, building a strong brand presence, and engaging with the right audience for your product or service. This book is a start-to-finish guide (though the work is never really finished) to creating a strong brand DNA for your business, creating a successful launch strategy, and building and scaling your brand. Learn from case studies from some of the strongest brands around, plus killer advice from founders and branding experts. Inside... * Craft a solid brand strategy * Get your brand on social media * Grow an online community * Create a viral campaign * Build an online community and strategic business partnerships * Write copy that makes people want to belong to your tribe.