Experiential Marketing

Klappentext

The most researched, documented, and comprehensive manifesto on Experiential Marketing As consumers take control over what, when, why and how they buy products and services, brands face the complete breakdown and utter failure of marketing strategies designed more than a half-century ago.

Zusammenfassung
The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences. Experiential marketing, the use of live, face-to-face engagements to connect with audiences.