Clinically proven to keep lips moisturized all day, Beautiful Color Moisturizing Lipstick is infused with moisture-enriched pigments that provide rich, lasting color and leave your lips feeling soft and
smooth. Volulip helps to seal in moisture to give your lips a fuller, more sumptuous appearance. Volulip has also been shown to increase the look of lip volume by 15% and firmness by 13%. **96% of women saw an improvement in lip softness and smoothness after just one use. * For extended wear, pair with Beautiful Color Precision Glide Lip Liner. This creamy, high pigment formula defines lips with waterproof, smudge-proof color that lasts for 12 hours.**Based on a US clinical study of 30 women aged 25-65 over a 12 hour period.**Based on one month in vivo testing on 21 women using a lip treatment product with 1% Volulip. Volulip is used under the authorization of Sederma, Inc. Clinically and dermatologist tested.