What it is:Dior's first lash primer that creates a smooth, even mascara base and promotes long-term lash growth, strength, and vitality. What it does: The newest addition to the family of legendary Diorshow Mascaras, Diorshow Maximizer Lash Primer Serum instantly primes, plumps, and lengthens lashes with an ultralight and quick-drying formula. The first "active serum" mascara primer also contains a unique cell-conditioning complex made up of hydrolyzed soy proteins that promote long-term lash growth, strength, and vitality. What else you need to know: "Diorshow Maximizer is this season's most innovative, must-have product. Apply as a primer serum base under mascara for intensely curled, thickened, and lengthened lashes and also on its own as a deep conditioner for lashes at night." -Sephora Pro Beauty Team Member, Nathalie Bechard Research Results:The Dior Innovation Center has tested Diorshow Maximizer for efficiency and found amazing results after only 8 weeks use: + 52% Volume, +38% Length, + 73% Curl Studies also showed that lashes were more resilient, protected, and revitalized.…more
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