Digital Natives

The book focuses on presenting the interests, attitudes, and lifestyles of members of the Digital Natives (or Generation Y) to provide personnel and recruiting professionals, as well as trainers, with a deeper insight into the current realities of this target group. This aims to offer them more decision-making foundations for shaping their concepts and processes. The editors and authors concentrate on the life worlds of young people born between 1993 and 1999, the age group that is closest to the application processes for vocational training positions or dual study programs. Special emphasis is placed on young people who are pursuing a basic or intermediate educational qualification, as they represent the central target group for personnel marketing in the particularly critical commercial and technical training professions.