Der Einsatz von Chatbots in Business-to-Business-Märkten

Digitalization significantly influences the competitiveness of companies and offers new opportunities to engage with customers. Artificial intelligences, such as chatbots, are now ubiquitous and affect both our work and private environments. While chatbots are already widely used in the B2C sector, their application in the B2B sector is still in its infancy and has received little attention in previous studies. This book addresses this gap and examines, based on Davis's Technology Acceptance Model, which determinants influence the acceptance of chatbots in external communication. The goal is to understand the individual determinants of acceptance to ensure sustainable and successful usage, thereby ensuring the competitiveness of companies.