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CHF 56.–

Spezialisierung in der Hotellerie: Wettbewerbsvorteile durch Nischenstrategien in der KMU Hotellerie

Art-Nr 7371121
approx. 4–6 weeks

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Spezialisierung in der Hotellerie: Wettbewerbsvorteile durch Nischenstrategien in der KMU Hotellerie Actual product image
CHF 56.–

Spezialisierung in der Hotellerie: Wettbewerbsvorteile durch Nischenstrategien in der KMU Hotellerie

Description

In order to overcome the current difficulties in the saturated European hotel market, the Austrian small and medium-sized hotel industry also needs to look for alternative strategies for success. After all, customers hardly take notice of average offers from the general public any more. Markets are becoming increasingly segmented, making niches a successful model for the hotel industry - from organic or wooden hotels to single or no-kids hotels. The development of niches and thus the specialization on certain products or target groups is a strenuous creative process, at the end of which, ideally, success awaits. The theoretical instructions are explained in this book. If you want to develop your own niche, you need above all the courage to leave the beaten track. By means of an intensive qualitative survey of hoteliers.more

Specifications

Key specifications

Year2014

General information

Publisher Igel Records
Product type Economy (DE)
Item number7371121

Categorisation

book type
bar
Language Book
German
i

German

German is a West Germanic language, thus related to and classified alongside English and Dutch. It is one of the world's major languages and the most widely spoken first language in the European Union. Globally, German is spoken by approximately 120 million native speakers and also by about 80 million non-native speakers. Standard German is widely taught in schools, universities and Goethe Institutes worldwide.

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Book properties

Year
2014
Number of pages
160

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Expected delivery date: 4–6 weeks
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Spezialisierung in der Hotellerie: Wettbewerbsvorteile durch Nischenstrategien in der KMU Hotellerie Spezialisierung in der Hotellerie: Wettbewerbsvorteile durch Nischenstrategien in der KMU Hotellerie