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CHF 39.10

Branding to go


How do you recognize a brand if the logo is not visible? What makes an appearance unmistakable and above all noticeable? Brand experiences are increasingly taking place on mobile devices. This evolution has an influence on brand communication and not least on the visual appearance of a brand. This speaks for a design that can adapt to different environments and can also be seen on the smallest displays. Solutions lie in the simplification of rules, in optimal brand usability and in design with scalable properties, taking into account all communication channels. "Branding to go" describes approaches and provides impulses for a sustainable brand design.more


Key specifications


General information

Publisher Stiebner
Product type Art
Item number7126057
Release date05.10.2015


book type
Language Book


German is a West Germanic language, thus related to and classified alongside English and Dutch. It is one of the world's major languages and the most widely spoken first language in the European Union. Globally, German is spoken by approximately 120 million native speakers and also by about 80 million non-native speakers. Standard German is widely taught in schools, universities and Goethe Institutes worldwide.

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Book properties

Number of pages

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Returns and warranty

No warranty
14-day right of return

14-day right of return

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Expected delivery date: approx. 8 – 10 days
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