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CHF 29.50

Bachelor + Master Kundenbindung und Kundenbindungsprogramme: Ziele und Methoden

Art-Nr 7258238
approx. 8 – 10 days

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Bachelor + Master Kundenbindung und Kundenbindungsprogramme: Ziele und Methoden Actual product image
CHF 29.50

Bachelor + Master Kundenbindung und Kundenbindungsprogramme: Ziele und Methoden

Description

This study focuses on aspects of customer loyalty in the business-to-consumer sector, which looks at the relationship between companies and end consumers. As a result, the loyalty of customers in the business-to-business sector, e.g. from companies to their suppliers, is neglected. The aim of the study is to provide an overview of customer loyalty, instruments of customer loyalty, the most important terms relevant to customer loyalty and practicable methods for controlling customer loyalty management. The study thus provides a compact guide to the phenomenon of customer loyalty.more

Specifications

Key specifications

Year2015

General information

Manufacturer Bachelor + Master
Product type Economy (DE)
Item number7258238

Categorisation

book type
bar
Language Book
German
i

German

German is a West Germanic language, thus related to and classified alongside English and Dutch. It is one of the world's major languages and the most widely spoken first language in the European Union. Globally, German is spoken by approximately 120 million native speakers and also by about 80 million non-native speakers. Standard German is widely taught in schools, universities and Goethe Institutes worldwide.

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Book properties

Year
2015
Number of pages
60

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Expected delivery date: approx. 8 – 10 days
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Bachelor + Master Kundenbindung und Kundenbindungsprogramme: Ziele und Methoden Bachelor + Master Kundenbindung und Kundenbindungsprogramme: Ziele und Methoden