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Key specifications

Dynamic rangeHDR
Screen technologyOLED
Pixel resolution3840x2160

General information

Manufacturer Sony
Product type Televisions


What should you look out for when buying a TV and which innovations are out there? Hbb-TV, 3D, USB recording and streaming of online content has become the norm for most TVs. However, OLED technology, ultra-high definition resolution and Curved Design are still brand-new and not a standard feature. But how good are these innovations? OLED technology is synonymous with intense, lifelike colours, high contrast ratio, deepest black and excellent motion clarity. When compared to LCD and Plasma TVs, the difference is clearly visible. Ultra-high definition resolution (also known as 4K) equals 3840x2160 pixels – that’s four times more pixels than current Full HD resolution. This is a particular advantage when it comes to self-produced content as many cameras and video cameras are already UHD enabled. There are also movies out there in 4K; however, regular cable TV is not yet broadcast in 4K. UHD TVs are equipped with an upscaler that upscales Full HD content to 4K quality. Curved LED TVs are not only easy on the eye but also at the forefront of the trend to use large TVs in small rooms. The curvature increases the sense of contrast and spatial depth and enables viewers to see the full picture even at short viewing distance.

Item number6069056
Manufacturer no.KD-77A1
External links Manufacturer's site (de)
Review (de)
Review (de)

TV properties

Key Features
Android OS
High End

High End

Dieses Produkt richtet sich an Konsumenten, die sich nicht mehr mit Einsteiger- und Mittelklasse- Produkten zufrieden geben. Sie sind bereit, für die höhere Leistung auch tiefer in die Tasche zu greifen.

Model year

Model year


1er Serie

Display properties


Display properties

A display device is an output device for presentation of information for visual, tactile or auditory reception, acquired, stored, or transmitted in various forms. When the input information is supplied as to electrical signal, the display is called electronic display. Electronic displays are available for presentation of visual, tactile and auditory information.

Screen size (inches)

Screen size (inches)

Die Grösse eines Displays wird typischerweise mit der Distanz (in Zoll) zwischen zwei gegenüberliegenden Ecken angegeben. Ein Problem dieser Methode ist, dass zwischen Seitenlängenverhältnissen nicht unterschieden wird obwohl die Fläche bei gleichbleibender Diagonale abnimmt, je weniger quadratisch das Display ist. Beispielsweise hat ein 21'' Bildschirm mit Seitenverhältnis von 4:3 eine Fläche von ca. 211 Quadratzoll, wobei ein 16:9 21'' Monitor eine Fläche von nur ca. 188 Quadratzoll aufweist.

77 "
Screen size (cm)
196 cm
Screen technology


Eine Hintergrundbeleuchtung (engl. backlight) kommt bei Flüssigkristallbildschirmen und -anzeigen zum Einsatz. Das Licht wird durch die davor angeordneten, einzeln angesteuerten Flüssigkristallzellen unterschiedlich stark absorbiert, was den Eindruck eines selbstleuchtenden Bildes erzeugt.

More information...

Ohne Backlight
Image resolution
Pixel resolution
Dynamic range
3D system

3D system

Specifies the system which creates a three-dimensional image.

No 3D

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Montageanleitung | 1.07 MB | Danish | German | English | Spanish | French | Greek | Italian | Dutch | Polish | Portuguese

Warranty & right to return

Dead on arrival (DOA) 14 Days Bring-in

Warranty 24 month Bring-in

Limited right of return

Warranty and return

Please use our simplified returns and warranty process to return a product or register a warranty case. Returns and warranty

Please use our simplified warranty process to view the warranty period as well as any warranty extensions you may have purchased. This will ensure that your return or warranty case is processed quickly and effectively.

Warranty extension

Warranty extension Bring-in

Warranty upgrade to On-Site

Warranty extension Bring-in

The warranty is extended at the same conditions as the manufacturer warranty.

to 3 years CHF 808.–
to 5 years CHF 1508.–

Warranty upgrade to On-Site

The device is checked on-site by an authorised service specialist and, where possible, refurbished to its original working order. In the event that it cannot be repaired, it is sent to the service centre. Furthermore, a replacement is provided for all TVs.

to 2 years CHF 338.–
to 3 years CHF 1197.– *
to 5 years CHF 2076.– *

* incl. Extension of the warranty
The warranty will be extended for the respective period of time

More information about warranty extensions

Partner services

Delivery to point of use and installation of a TV

Multimedia TV setup

TV wall mounting

Customised channel sorting

Taking back and disposal of one old appliance


Mail delivery/Collection

 Currently unavailable. Delivery date unknown.
We do not have any information regarding the delivery date. It will be shown as soon as it's known.

Information subject to change.

Posts for this product

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Product information

Das neue Sony TV Line-Up 2017

Das brandneue TV-Line-Up von Sony ist endlich komplett online. Ein paar Geräte haben wir schon an Lager! Alle anderen Geräte können jetzt bestellt werden.


SAT/cable measurement

Smartmeter S 30, HD Messgerät DVB-S/S2 / T/ T2 und C
CHF 435.–
smart Smartmeter S 30, HD Messgerät DVB-S/S2 / T/ T2 und C


Mail delivery

  • only 1 piece(s)
    in our warehouse



  • Basel: tomorrow at 13:10
  • Bern: tomorrow at 12:45
  • Dietikon: tomorrow at 14:30
  • Kriens: tomorrow at 11:20
  • Lausanne: tomorrow at 15:40
  • St Gallen: tomorrow at 15:30
  • Winterthur: tomorrow at 13:30
  • Wohlen: only 1 piece(s)
  • Zurich: tomorrow at 12:30

If ordered immediately.
Information subject to change.

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Sony KD-77A1 (77", 4K, Android OS, OLED) Sony KD-77A1 (77", 4K, Android OS, OLED)