Pre-order the purple iPhone 12 and 12 mini and the latest Apple AirTag here!
New to our rangeSmartphone

Pre-order the purple iPhone 12 and 12 mini and the latest Apple AirTag here!

Andrea Jacob
Zurich, on 23.04.2021
Apple’s expanded the choice of colours for iPhone 12 and 12 mini. The violet and purple trend for phones is still going strong and you can now choose between six colours. The new addition «purple» is now ready for pre-order. As is the smart Tracker AirTag.

For all colourful Apple fans out there, this came as a surprise. Apple announced a new shade for the iPhone 12 and 12 mini models, making «purple» the sixth colour in the bunch. iPhone 11 was already available in a lavender hue and its successor is following suit. Feel like upgrading? Your choice is between the handy, compact 5.4-inch iPhone 12 mini and the next larger iPhone 12 with a 6.1-inch display.

Pre-order kickoff: 23.4.2021, 2 p.m.
Sales start: 30.4.2021, 8 a.m.

iPhone 12 mini in the new colour «purple»

iPhone 12 mini (64GB, Purple, 5.40", SIM + eSIM, 12Mpx, 5G)
New
779.–
Apple iPhone 12 mini (64GB, Purple, 5.40", SIM + eSIM, 12Mpx, 5G)
iPhone 12 mini (128GB, Purple, 5.40", SIM + eSIM, 12Mpx, 5G)
New
839.–
Apple iPhone 12 mini (128GB, Purple, 5.40", SIM + eSIM, 12Mpx, 5G)
iPhone 12 mini (256GB, Purple, 5.40", SIM + eSIM, 12Mpx, 5G)
New
959.–
Apple iPhone 12 mini (256GB, Purple, 5.40", SIM + eSIM, 12Mpx, 5G)

iPhone 12 in the new colour «purple»

iPhone 12 (64GB, Purple, 6.10", SIM + eSIM, 12Mpx, 5G)
New
879.–
Apple iPhone 12 (64GB, Purple, 6.10", SIM + eSIM, 12Mpx, 5G)
iPhone 12 (128GB, Purple, 6.10", SIM + eSIM, 12Mpx, 5G)
New
939.–
Apple iPhone 12 (128GB, Purple, 6.10", SIM + eSIM, 12Mpx, 5G)
iPhone 12 (256GB, Purple, 6.10", SIM + eSIM, 12Mpx, 5G)
New
1059.–
Apple iPhone 12 (256GB, Purple, 6.10", SIM + eSIM, 12Mpx, 5G)

Apple AirTag – lost and found

*Apple AirTag**: nothing to lose
News + TrendsSmartphone

Apple AirTag: nothing to lose

iPhone 12 and 12 mini properties

Compared to its predecessor, the iPhone 11, the iPhone 12 mini features thinner edges, higher screen resolution, twice the brightness for HDR content, and higher contrast ratio, offering brilliant colours of your photos and movies. Other innovations are the new dual-camera system, which allows wide-angle shots that capture 27% more light, night shots of improved quality, and video recordings in 4K and Dolby Vision HDR.

The new iPhone gets its computing power from Apple’s very own «A14 Bionic» chip, which is perfectly aligned with hardware and software. This results in smooth experience when it comes to everyday tasks, gaming on your smartphone, and of course, machine learning. Apple’s new iPhone 12 range features «Ceramic Shield», a surface protection for your display and is Of course both the iPhone 12 and 12 mini IP68 are protected.

iPhone covers, MagSafe and more accessories

This accessory is pretty much a must-have for the new iPhone 12 or 12 mini. The MagSafe Charger allows you to charge your device wirelessly and safely. The case provides the protection that every smartphone deserves. The iPhone Leather Wallet with MagSafe features a beautiful, functional design and makes sure you always have your ID and credit card with you. The wallet is made of specially tanned European leather and easily attaches to the back of your iPhone with built-in strong magnets. It even fits on a Clear Case or Silicone Case with MagSafe.

Original *Apple iPhone 12 accessories** now available
New to our rangeSmartphone

Original Apple iPhone 12 accessories now available

Discover iOS 14.5

The latest iOS update offers you a personalised interface that makes everyday use easier and more intuitive. With app widgets such as your calendar, weather or music player, you can now decide what you want to see at a glance on your home screen. You decide on the size and arrangement. Alternatively, go with a smart widget that’s based on the apps you use most often. This way, the right widget is automatically displayed when and where you need it.

Source: Apple.com
Source: Apple.com

You’re a chaotic app collector? You've lost track of all the apps on your phone? Then we’re in the same boat. I've accumulated so many apps that I sometimes forget they exist. Apple's Media Library app helps you organise your apps. How? The media library does the organising for you. It arranges apps by categories, making it easy for you to know where they are. No more searching for apps.

*Apple iOS 14.5**: online privacy, please
Background informationSmartphone

Apple iOS 14.5: online privacy, please

20 people like this article


Andrea Jacob
Andrea Jacob
Senior Category Business Manager, Zurich
My head is crammed with ideas. And I add a new one every minute. I enjoy discussions and forming my own opinions. I love gadgets and anything that has a motor. I’m definitely in the right place.

These articles might also interest you