Oral-B expands the best-selling iO line with several new products
15.09.2022
Translation: machine translated
Almost exactly two years ago, we introduced you to the Oral-B innovation called iO. Now the brand has expanded its range with new series, colours and brushes.
iO stands for intelligent Oscillation. According to the manufacturer, the innovation of iO lies in the magnetic drive (formerly mechanical).
The linear magnetic drive system directs energy into the bristle tips of the round Oral-B brush head, creating gentle micro-vibrations. This magnetic drive delivers energy more efficiently and evenly to the brush head. According to the manufacturer, this gives you better and smoother plaque removal.
In addition, the Oral-B iO impresses with the following features:
- Magnetic quick-charging station: The battery is filled inductively and, according to the manufacturer, lasts for a good two weeks depending on the brushing habit (charging time approx. 3 hrs.).
- Interactive LED display: In the morning, you are greeted with a smile, the cleaning modes are displayed, or a critical emoji if you don't brush your teeth as you should.
- Oral-B app with artificial intelligence: the app detects when you start brushing, visualises your brushing progress and recognises your brushing technique. The app calculates which tooth segment and which surface still needs special attention.
- Oral-B app with artificial intelligence.
- Intelligent pressure control: The illuminated ring underneath the brush head lights up red to let you know when you are applying too much or too little pressure. It glows green when the pressure is optimal. This protects your gums.
The new products from Oral-B iO:
Series iO 10 with iOSense: the new hero of the iO family
.
- NEW: Shows how long you have to brush - right on the charging base .- NEW: Displays the time when you're not cleaning - right on the charging base .- NEW: Tracks where you're cleaning and if you're cleaning long enough in real time - right on the charging base .- Interactive colour display
- Artificial intelligence with 3D teeth tracking .- 7 intelligent cleaning modes
- Intelligent pressure control
- iOSense charging station
- Charging travel case
- Power2Go charging travel case
- Case for attachment brushes
Series iO 9
- NEW: With additional Sensitive attachment brush for sensitive gums and areas .- Interactive colour display
- Artificial intelligence with 3D teeth tracking .- 7 intelligent cleaning modes
- Intelligent pressure control
- Magnetic charging station
- Power2Go charging travel case
- Case for attachment brushes
Series iO 8
- NEW: With additional Sensitive attachment brush for sensitive gums and areas .- Interactive colour display
- Artificial intelligence
- 6 intelligent cleaning modes
- Intelligent pressure control
- Magnetic charging station
- Travel pouch
- Case for attachment brushes
Series iO 7
- NEW: Colour Sapphire Blue
- NEW: With additional Sensitive attachment brush for sensitive gums and areas .- Interactive black and white display .- Artificial intelligence
- 5 intelligent cleaning modes
- Intelligent pressure control
- Magnetic charging station
- Travel pouch
- Case for attachment brushes
Series iO 6
- NEW: With additional Sensitive attachment brush for sensitive gums and areas .- Interactive black and white display .- Artificial intelligence
- 5 intelligent cleaning modes
- Intelligent pressure control
- Charging station
- Travel pouch
New entry-level model series iO 5
- LED display for cleaning programme and refill reminder .- 5 smart cleaning programmes
- Intelligent pressure control
- Charging station
- Travel pouch
- Case for attachment brushes
iO brush heads
For whiter teeth: Radiant White
Ultimate cleaning
Gentle Cleaning
You can find the entire Oral-B range here.
Katja Jakobs
Senior Category Business Manager
katja.jakobs@digitecgalaxus.chIn nature, during sports and with a lot of laughter, I refuel my happiness hormones. This makes me a cheerful person who loves delicious food, likes to be in motion and can't keep my hands off beauty novelties. My tip: Carpe Diem and have fun!
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